UI/UX Product Designer & Consultant

Yana Segal

UI/UX Product Designer & Consultant

Interactive Poster

ClientBundesministerium für Umwelt (BMU)

My roleUI / UX Design
Prototyping
Visual Consultant

Conceptualizing and structuring an educational app for interactive touchscreen exhibit, curated by the German ministry of the environment (BMU). On this project, I worked alongside with Sinnema and Facts and fiction team members. I was part of developing theme concepts, creating wireframes, prototyping and design consulting.

Problem Statement

The purpose of the app was to engage and educate visitors in fairs and events. The interactive exhibit contained a great deal of information. Users of the app encountered difficulties in handling the interface and soon abandoned the interactive exhibit.

A challenge I faced was to construct a great amount of content efficiently, whilst creating an intuitive interface as well as increasing the app engagement and user retention.

ApproachMy first step was to understand the pain points of the previous product by studying the videos and photos of past exhibitions. Examination of user body language led me to change some core interactions of the app.

With the wide age range of the target group in mind, I introduced the strategy of combining informative language with gamification methods.

Customer FeedbackOn January 2020, the first version of the app was successfully introduced in the Internationale Grüne Woche Berlin Fair. The app focussed on 3 main areas of the Ministry: National parks, Insects protection and Ministry’s milestones.

After gathering positive feedback, The BMU requested more themes for version two of the app.